Want to create a splash, satisfy your customer, get the word out, be strategic? Marketing could be the ideal career for you.

Bachelor of Business Administration Major in Marketing with Concentrations

The new Bachelor of Business Administration Major in Marketing with Concentrations is a degree that prepares students for a career in marketing and sales careers by providing an industry-focused education that is well-differentiated.

Students will be prepared to attain immediate employment – and adapt to future opportunities– within specialized industries. This degree offers a balance of ethical based business concepts from courses across the Commerce and Business Administration faculty and of focused courses within the concentrations.

The concentrations currently available are in Digital Marketing and Communications Management, Professional Selling and Sales Management, Hospitality Marketing and Trades Marketing.

Marketing is a fun, dynamic field that affects all aspects of a business. This is the philosophy of the Marketing department at Ƶ, and it will serve you well as a student, and in your future marketing career.


Solid Foundations

In our marketing courses, you get skills you can take to market. You'll learn to devise marketing strategies, design promotional campaigns, and use marketing techniques that incorporate the latest in customer relationship management and corporate social responsibility. You'll learn how to do market research and the latest trends in e-Marketing. Most of all, you'll learn to think with the mind of a marketer.

Best Instructors

Your instructors have MBAs and other graduate degrees, plus extensive experience marketing on the front lines of business, which they bring to the classroom. They'll engage you in class discussion, simulations and projects that are relevant and connected to the real world. You'll learn by doing, in a friendly, close-knit environment.

Student Success Story

Marketing students apply what they learn in real-world Marketing challenges.

Graduate Success Story

Marketing grad Horia Dumitru is applying his practicum experience to his new job at a Vancouver software company. 

Want More Information?

For information on admission requirements, courses, intake dates and more, visit the Program and Course Catalogue. 
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